Imagine a single question that will allow your respondents to provide a wide range of expression. By providing two dozen individual emotion cards, they can explain how important each card is. Result: plumb a wide range of your inteviewees’ feelings with a single question. By rating each card for its relevance to the question, you can identify just the critical concerns and feelings they have at that point. And as the cards themselves have already been rated, their choices generate a numeric rating for each interviewee.

Collect their qualitative explanations as they react to each card, and later look for synchronicity between these rich textual descriptions and that subset of cards they chose to represent the feelings they rated as important. Each card they choose carries a single numeric value that adds up to their quantitative EoC score. 

The ability to use the power of both qualitative and quantitative data is unusual and is another reason the Experience of Change Interview App is a powerful tool for researchers. 

The interview has them focus on your question in front of them. As a single card is presented, they react to that card, by giving it a relevance grading. The interviewer need only prompt for first reactions and subsequent comments. More experienced interviewers can draw more from the interview, with practise, but the basic skills have been enough for generations of PhD, Masters and Honours students at ECU to feel comfortable with the App.